THE SECRET INGREDIENT FOR ACHIEVING A FILM LOOK

28MM LENSES: THE SECRET INGREDIENT FOR ACHIEVING A FILM LOOK IN YOUR VIDEO PRODUCTION (SAN DIEGO CALIFORNIA)

 Posted by Noam Kroll on 26 Nov 2013

Credit by Noam Kroll

 



For those of you that follow this blog regularly, you know that achieving a filmic look when shooting digitally is very important to me and something I often write about. My recent article ‘How To Make Video Look Like Film’ outlined a lot of basic techniques that when implemented can drastically help to improve your digital cinematography and truly make it more film like. But something that I didn’t delve into in detail in that article was lensing choices – specifically wide angle vs. telephoto.



Probably one of the biggest misconceptions about achieving a filmic look, is that long telephoto lenses and shallow depth of field are a necessary part of the equation. Since the 5D was introduced and razor shallow depth of field became easily achievable, just about every low budget indie film went down the path of shooting a lot of long lens shallow DOF shots in an attempt to make their film ‘more cinematic’. The irony though, is that since so many filmmakers went crazy for the ultra-shallow DOF look and used it to death over the past 5 years, it’s now become one of the biggest giveaways that a film was made on a DSLR and probably on a very low budget. Unfortunately, shooting on wider lenses (and for some even normal lenses like the 35mm) has become a lost art. This is really a shame because one of the most used lenses in the history of cinema and therefore one of the keys to unlocking a cinematic look when shooting digitally is the 28mm wide angle lens.



Goodfellas 3

Before we discuss the seemingly magical 28mm focal length, it’s important to recognize why shooting long lens/shallow DOF throughout your film can be the furthest thing from cinematic.



Any 35mm film camera production is capable of getting razor thin DOF in just about any circumstance. But how many blockbuster or large-scale independent films can you remember where every other shot was teetering on the brink of being out of focus as so many micro-budget films are? Every film is different and every DP has their own way of working, but in general most substantial films are shot between f4 – f8 the majority of the time. Shooting at that kind of aperture allows for optimal lens performance and smoother focus pulling and is a very far cry from shooting wide open at 1.4 on a full frame DSLR. Sure, for insert shots, extreme closeups, low light, and other specialty shots, there are many cases shooting wide open may be necessary or the right choice – but not for the majority of the film.



So what is the right focal length for the rest of the film? Where is the sweet spot? Ultimately that is up to you as the filmmaker, but for many San Diego filmmakers the 28mm lens is the secret ingredient. In fact Spielberg, Scorsese, Orson Wells, Malick, and many other A-list directors are have cited the 28mm lens as one of their most frequently used and in some cases a favorite. And while on paper it may not seem or sound like the most exciting lens choice, keep in mind that the 28mm lens has been a gold standard in shooting motion pictures for over a century, being used to capture some of the most recognizable moments in cinematic history. And if you are truly attempting to emulate the look of motion pictures, than the 28mm lens is a focal length that you absolutely can not ignore.



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When we go to the movies we want to have an experience that emulates reality in many ways, but also is fantastical and surrealistic. That’s where a lens like the 28mm comes into play. It’s just off center. Just barely wider than our regular field of vision, but not too wide that it becomes distracting. It’s different enough from a ‘normal’ focal length like the 50mm that it let’s us subconsciously feel like we’re in a new world, but it’s also close enough to realty that we aren’t lost by any noticeable distortion that we would experience from a more extreme lens choice, like a 12mm. Conversely, shooting on a medium telephoto lens (like a 65mm), would also would be just off center from our normal field of vision, but it could never work as universally as the 28mm lens. If you had to shoot an entire film on a single lens, it would be a lot easier to use a 28mm than a 65mm, unless you’re doing something really specific. The 28mm would allow for wides, closeups, landscape shots and more, all while maintaining a unique and original look. The 65mm would paint you into a corner in some cases, making establishing shots, masters, or medium-wides quite difficult. That said a normal focal length like a 35mm or 50mm may seem to be the more natural choice as that field of view is closest to human vision, but the 28mm’s ability to add that slight bit of surrealism to the picture is exactly what we want.



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A final thought that I’ll leave you with is that shooting on a wide lens is a great way to make sure you don’t get lazy as a DP or Video production Director. If you have a poorly lit scene or a crappy location, it’s pretty easy to just slap on a long lens, frame out all the ugliness. make the background blur out and get a pretty decent image. But that’s not always the answer and more often than not it’s the easy way out and won’t yield the best possible results. You can’t cheat your way out of every shot and you especially shouldn’t attempt to shoot long lens out of convenience if your scene doesn’t call for it. By shooting with wider lenses you are forced to take into consideration your lighting, composition, and production design much more thoroughly. And this is a very good thing for a lot of independent filmmakers who often skimp out in these areas. Personally, I would prefer to capture a shot with a wide lens and deep DOF that has beautiful art direction to it and loads of detail, than a long lensed shallow DOF shot where the environment is essentially lost in the bokeh.



The bottom line is there are no shortcuts in achieving a filmic or Cinema look for Video Production. Following practices that have been used and implemented on films since the early days of cinema is the only way to truly achieve the look you’re after, and one of those practices is making use out of the 28mm lens. And yes that’s might mean setting up more lights, carefully blocking your scene, and spending time on the art direction so that you can shoot on your wider lens and still capture a beautiful image, but once you put in the extra time and effort, you’ll be happy you did.



Below are a few lenses that I highly recommend in the 28mm focal length. There are also two 14mm lenses in here as for anyone shooting on a GH3 or most other Micro Four Thirds cameras, they will give you a 28mm equivalent.



Sigma 28mm F1.8 – $449

The perfect choice for shooters in need of a faster 28mm lens for low light shooting.



Click Here To View The Sigma 28mm F1.8 At B & H Photo



Zeiss 28mm F2.0 – $1283



Zeiss 28mm







An excellent and beautifully sharp Zeiss lens that is well built and worth the larger price tag for those looking for a longer term solution.



Click Here To View The Zeiss 28mm F2.0 At B & H Photo



Nikon Nikkor 28mm F2.8 Manual Lens – $539







Ideal for Nikon shooters in corporate videography situations, or any DP who is partial to Nikon glass. This lens gives full manual control in a rugged body, while producing gorgeous images.



View The Nikon Nikkor 28mm F2.8 Manual Lens At B & H Photo



Rokinon 14mm T3.1 Cine Lens – $444

A sharp and cost effective option for shooters looking for a wide angle cinema lens without breaking the bank.



Click here to view the Rokinon 14mm T3.1 Cine Lens at B & H Photo



Lumix 14mm F2.8 Lens (For Micro Four Thirds Cameras) – $322



Lumix 14mm



Ideal for a GH3, Blackmagic Pocket Camera, or any other MFT Camera, this 14mm lens pancake lens is a must have for many shooters working with a crop sensor.

For a Company That Films just like this with these lenses, see below:

Fourten Digital Media

(Cinematic Product Video Production)


Open 7 days a week

Contact:  Tim

Work: 760-450-2665

Cell: 760-529-6576

Email: info@fourtenvideo.cominfo@fourtenvideo.com

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Googles Hummingbird update is more significant then businesses think 

(In short, this article basically lays down how much your business needs web video production services san diego and photo content on it, and relevant as well.  Really, you don't want just any video on your website, especially if you are a thriving business.  Video Production Value is important these days and anyone can just put up a video.  What most people don't know, is it ends up hurting you more then helping you.  If your budget is low, then get a shorter video.  But whatever Marketing Video you have on your website, make it a really good one.  Cause you only get 1 chance to make that first impression.

Fourten Digital Media puts Big Screen Cinema Quality into every Video Production they make.  Whether its a small 30 second video to a large Corporate "about video", we make sure your business thrives with the quality and professionalism you need for 2014.
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November 15, 2013 

Google is really pushing companies to have a quality web video

By Geoff Ian Parker in Featured
Hummingbird is the biggest iteration of the Google algorithm since Caffeine in 2010. It is, however, going to have less impact immediately on search marketing than the Panda and Penguin updates. Amit Singhal, of Google, said 90% of searches have been affected by this algorithm change. It was interesting to note, however, that very little was said within the industry about affected rankings before the announcement was made.
 
The details of the Hummingbird amendments are provided below, detailing what has changed and how it impacts search marketing strategies.
In general terms, Hummingbird is a step towards the Google algorithm becoming artificially intelligent. Google’s goal is to be able to serve content based on what the searcher wants. A key performance indicator of this development is surely the number of searches a user makes in a short space of time (the higher number of searches denoting that the content is not relevant to their query) and also the number of pages a user visits per search term.
 
For example, 8 years ago 30% of searchers would look at search results past page one of Google. Today, it is only 10% and it is likely to decrease as Google improves the indexing of searches against the real intent of the search (thus making it even more significant to increase SEO rankings).
So let’s have a look at Hummingbird in detail. What are the changes and what does this mean for search marketers and website owners.
Semantic Search
Semantic search will be discussed more and more in regards to SEO over the coming years, particularly as search devices change, search queries evolve with the technology, and Google and information retrieval technology adapts to changing hardware.
Semantic search is where an algorithm, like Google’s, retrieves information based on the meaning of the search as opposed to matching the content against the search term. Google’s aim is to index all content based on semantics and it will continue to improve in this regard.
 

Before Hummingbird, Google was indexing content by using pattern match to marry up content within its database against the search query.
Today, Hummingbird is more intelligent, and now indexes content based on the query intention. This includes some key elements such as the context of the search and the searcher’s requirements. For example, the context of the searcher can include variables such as the device a user is searching from, the time the search was made (local) and/or the frequency of similar searches from the same device, allowing Google to understand more about the search habits of that user. With a better understanding of searchers, Google can make better judgements about search intent and improve the content served from the index.
 
Website Content
     As Google continues to improve its semantic search algorithm, websites will need to continue improving content for end users.
Providing the best content for basic brochure websites may be the hardest since a large majority are relying just on textual content.
 
     Gone are the days when SEOs could focus on keyword density and target keywords within alt tags, meta tags and H tags. More granular research is needed into multiple keyword variations, although this recommendation isn’t a result of the Hummingbird update.
Webpage content breaks down into only three core sections – images, text and web video orange coutny – and a combination of all three determines the theme of the page. It is important that companies, SEO practitioners and in-house marketing teams see that each page has its own theme of which all content types contribute to improving.
 
     For example, if I have a page about “Mailing bags” then I want to give as many signals to Google as possible that this page is highly targeted for all relevant search terms. Therefore, from a contextual point of view, I want to ensure it is optimized for all search variations for this product, including mailing bags, mailing cartons and mailing pouches. I also want to make sure the text content covers important practical information – for example, the uses of the product and application. This is particularly important with the Hummingbird update because Google is specifically looking at how it can serve content better for practical searches beginning with things such as “how do I… ” or “what is the… “. More information on this below.
 
     Secondly, you want to ensure that you have relevant images on the page, for example, maps. 20% of all searches have “local intent” in the UK, and it’s even higher on mobile. So maps are a significantly important element to add to websites.
Another important factor to help serving content against intent is schema markup, specifically for website videos.
 
All of these elements contribute as signals to Google to say “Hey, this page is very relevant to that search term”.
 
Material Searches and Application Searches
This is an aspect we have been working on with clients for a while and we are not surprised that Google has covered it in the Hummingbird update.
We have worked with clients to optimize their websites which contain multiple bespoke products and have seen that there are clearly two types of searches being made. Material searches are searches for a certain product based on what it is – so for example, a search of “cardboard boxes” is a material search. The searcher is clearly describing the product that they are looking for in the search term. Similarly, a search for “coffee table” is someone looking for a very specific item.
Application searches, on the other hand, are queries made by users who are looking for something or someone to do a required job, but the searchers are not sure exactly what they are looking for. For example, the search phrase “packaging material for moving house” may be used by someone wanting to find packaging solutions to meet their house moving requirements, but the searcher may not know exactly what is needed. The searcher is, in effect, asking Google to provide the answer. This is where Hummingbird is enhancing its semantic understanding of search queries and improving the indexing of content for each user. Google may consider factors like past search history, the device used, and even elements like personalized search with “Search Plus Your World” which is another change similar to Hummingbird that also contributes to better indexing of content based on a user’s needs.
 
So, in short, focus more on searches to do with the usability and performance of your products and services (applications), rather than material searches which just describe what you do.
 
Knowledge Graph Tap In
Google is also ranking sites based on information in your Knowledge Graph. This is probably more relevant to larger companies or brands. Do not, however, underestimate the significance that local search and Knowledge Graph are likely to have on impacting rankings.
 
Use of Mobiles
More and more people are speaking searches into mobile phones which is where Hummingbird determines the meaning of a search. These spoken searches are invariably longer search phrases and mainly contain a question. Google’s search results need to be able to answer these questions so the focus for Hummingbird is to understand the semantics of the search term, be it by location, device and/or search intent of the text query, to serve the most relevant results.
 
Use of Local Searches on Mobile Devices
40% of searches made on mobile have local intent. Therefore, think about the content on your website and how it appears on mobile. Does it format correctly? Is it easy to use? By this I do not mean is it responsive and built in HTML5 because that is only a temporary solution. Consumers on mobile are in a different buying mode, so content on your desktop website may not be relevant to a consumer on a mobile device.
For example, your store locator links are going to be very important to mobile visitors but, if your store locator links are buried in the footer of your desktop site and they are regurgitated the same way through your responsive design, then this just isn’t good practice.
 
Google will be making changes in the coming year to give increased weight to mobile optimized content. Hummingbird is, effectively, the first step towards this goal. Google wants to see content created to best serve a user’s “intent”. This includes the device used to perform searches.
 
Long and Short Tail Keywords
We are going to see Hummingbird have a more significant impact on long tail search terms (longer string search terms where there is a question or element of uncertainty within the searcher’s mind) than on head terms (short tail). Head terms and generics may be affected within certain industries, but greater variations will be seen for longer terms.
This is because of conversational search.
 
Conversational Search
Use of voice search creates longer search query strings and it is important to serve content to match these searches. Think about user guides and how-to guides, if you have products with multiple applications.
Ikea is a great example of a website that has good video content showing how to put together each furniture type. This is great content to index for conversational search.
Some people recommend making text content more conversational. We do not, however, see this making a difference in regards to ranking effectiveness.
 
In Summary
Make sure your content is geared towards a user’s intent. Think not only about what is being searched for, but also about what searchers are trying to find based on contingent factors such as location, search device and time of search. Match your content and increase semantic signals to assure better indexing.
Hummingbird is the beginning of some major changes to content indexing. Google will become better at determining user intent and semantic understanding, and with changes in consumer habits across multiple channels – particularly mobile – search marketers will need to adapt as well.  Be sure to get a really quality website video as soon as you can.  Google picks up on this, and your descriptions, and tags are important also.  On a side note, get a quality web video.  Hire a local video company you can trust, and make sure they have a quality video portfolio.  Check their google reviews and make sure they have a good name.  Then meet with them.  You will know right away if thats the video production company for your business. 
 

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Finding an amazing event planner or coordinator in San diego

How to Handle a Planning an event and/or hiring and finding an awesome event planner/coordinator in San Diego, CA.

-I have personally ran into the problem of trying to coordinate an event a few times, and as many business owners like myself...the universal questions for this are "Where the Heck do I event Start" and "HOW DO I CHOOSE OR PICK A QUALITY EVENT PLANNER" THAT I CAN TRUST to do a kick-ass job.  I generally dont promote individual companies, i am more about providing information on how to, or how to find one or links to ideas...but this one event planning company really deserves some recognition,  and if you live in the San Diego, North County or Orange County area, you might want to keep reading cause I cover everything in this blog.

http://coastyleevents.com

THIS IS HOW I AM GOING TO HELP YOU or your BUSINESS TODAY:

1. If you just want to hire a reputable "Event Planning" company in San Diego... do this, and save yourself "time", "stress" and a "ton of headaches." Just go to their website and they will respond immediatly.  This is what I recommend, because I have personally tried the other options...and I like a simple and trustworthy solution.  I partnered with them in the past, and they make the words "stress free" and "perfection" very attractive.

2. If you want to do it yourself and maybe have a migrain or 72...then by all meens, here are some tips and strategies below the company that exceeds expectations and quality.  I more then highly reccomend saving yourself and just make your life easy.

3. I'm gonna post some cool photos too make this look like a legit blog  because frankly, nobody likes reading "long looking" blogs!  I like a video and some photos personally, so i can say oooh and ahhh, and then move on to the task at hand.  Helps lower the stress!

Stress Free Environment=happy clients

 

The Company of the decade award goes to.....wait for it...

Coastyle Events: http://www.coastyleevents.com

 

About them: 

Personal Note: This crew of Classy and attractive San Diego-ans are the kindest, most empathetic business owners besides myself.."LOL".  I kid.  

Coastyle Events is a full service event planning, coordination, and design studio that is dedicated to making your dream day a reality.  They assist with planning the perfect event of a lifetime by taking your wedding preparations off of your shoulders but never out of your hands.

Their goal is to make your special day a perfect reflection of your style and personalities, while minimizing your stress in planning.  We believe you should feel like royalty at your wedding and we treat our brides and grooms as if we were coordinating for our best friends.  Above all else we protect the day you are investing in.

This starts with a personal consultation where they get to know the two of you - your styles, your stories.  Then they combine meticulous planning with impeccable attention to detail to create the wedding or event of your dreams.  Which leaves your free to relax and enjoy the most important day of your lives!

They also look in detail at the event from the guests perspective.  What is their start to ending experience going to be like? We want them to feel like VIP's as well!  To these business owners, that is what separates a good wedding from an unforgettable one.

 

Coastyle Events = Stress Free!

 

 

 

THE EVENT DILEMMA!

 Here’s the dilemma: You need to plan an event, but you have no background in event management planning. Somehow this duty has been thrust upon your shoulders.

Many organizations don’t have a dedicated point-person for event marketing management. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day.

Get Out The Whiteboard
No matter the type of event you’re planning, you need to map out a strategy. What’s the goal of your event? Are you introducing a new product or service to customers? Running a demo for analysts or prospects?

Whether your end goal is to get in front of key influencers or present before a group of executives, you’ll want to whiteboard a strategy. Look at your ideal audience, what message will resonate with them and how you are going to measure results. Remember, you’ll have no clue whether your event was a bust or boon unless you have the right metrics.

Bring Up Budget
Once you have your goals outlined, you need to consider how much it will cost to accomplish those goals. Personally, I make a checklist of every single cost item I need to make an event happen. This can include signs, invitations, graphic treatments for the website, food, beverages, music, giveaways, etc. Think back to events you’ve attended and imagine all the little things that were involved. What do you absolutely need and what can you live without? Make up a checklist and start developing an overall price tag.

4 Event Management Planning Resources

Find A Venue Need help finding a venue?  You can search for venues all over the world and get info on the type and size of sites.
Your Map Check out Keynote Resource for helpful master planning documents and checklists. You may need to customize, but having an outline can go a long way.
BudgetingSimilarly, it’s useful to have an outline for a budget. Luckily, Best Events Catering have sample downloads for you.
Finding Help If you don’t have an event marketing team, you may need to call in back-up. At Meeting Professionals International you can find pros that are available on a freelance basis.
A Time and Place for Every Event
Are you hosting executives or managers? Is it a presentation or a mixer? Is this event part of your demand generation strategy or about brand awareness?

The answer to these questions should determine when and where your event is held. If you’re targeting busy executives, for instance, you’ll want to plan a fancy breakfast. A networking event is best served in the evening with cocktails. A presentation feels forced in a bar. Better to hold that kind of an event in a hotel or conference room.

Be aware of how our surroundings influence our attention spans and the type of

message we expect to hear.

Iteration of an Invite
The invitation to your event is one of the most important aspects of the entire planning process. You don’t want to send out the first invite too early or too late. Three weeks out is a good rule to live by. But if you want to get on executives’ calendars, you might want to send it out even earlier. A more detailed, elaborate invite for a dinner event is appropriate, but you may want to be more simple and straight to the point if you’re presenting a demo. Include directions that include access to public transportation. Make it easy to be an attendee.

Also, you’ll want to segment your invite list. Marketing automation can help immensely in this case. An invite to analyst event will just junk up a CMO’s inbox. And you’ll want to follow up. Those who have RSVP’d should receive reminders that differ in timing and message than those who haven’t.

Walk a Mile
Visit the venue the day before your event. Envision how you want attendees to experience the event. What signs need to be in place to avoid confusion? Where should you station staff? Basically, you want to understand what your guests will see from the time they walk into the venue to the registration table to the actual event. Feel matters. And the only way to anticipate how your event will feel is to walk a mile in your guests’ shoes.

What are your tips for throwing an event? Have you learned any lessons along the way?

 

Coastyle Event Planning and Coordinating

Home Website: http://coastyleevents.com

Contact Page:  http://coastyleevents.com/let-s-get-together.html

Custom Event Coordination:  http://coastyleevents.com/custom-coordination.html

 

Blog by: Tim K

Fourten Visuals

(HD Cinematic Video Production Services)

-Carlsbad/San Diego California

web: carlsbadvideoservices.com

2nd Website: http://www.fourtendigital.com

email: info@fourtenvideo.com

Business Phone: 760-450-2665 or

for instant response, call: 760-529-6576

Carlsbad Chamber of Commerce amazing service and values

Fourten Digital Media is a Proud Member and Partner of the Carlsbad Chamber of Commerce.

 Through our partnership with the Carlsbad Chamber of Commerce we strive to maintain a high level of professionalism, perfect customer service and promote special partnerships with all the businesses, companies and clients we partner with.  Our values, morals and business ethics are always of the highest standards and our quality of work and artistic craftsmanship in our respected digital media and video production industry in San Diego and Carlsbad.

 "The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life."
 "The vision of the Carlsbad Chamber of Commerce is that it be highly respected by the community as the unified voice of business, that businesses in Carlsbad perceive membership in the Chamber as an investment in their continued success, and that it enhances the community it represents."

Carlsbad Chamber History

The Carlsbad Chamber – The First 75 Years and Beyond

You might think that the Carlsbad Chamber of Commerce grew as the community grew – starting small and growing gradually over the years. Actually it stayed small for only a couple of years before literally exploding.

The Chamber began in 1923 but its history before 1926 is sketchy. At first there were fewer than 20 members and only three or four regularly attended meetings. That would change quickly, however. By 1926 – when the earliest editions of the Carlsbad Champion are available – the Chamber was holding weekly Board meetings and monthly dinner meetings for the entire community. These dinners attracted crowds as large as 350 people.

With no city government – and county government 35 miles away in San Diego – the Chamber quickly become the voice of the community. The agenda for a community dinner meeting in April of 1926 included discussion of the following topics…

• Tree trimming by the electric company.
• Distribution of Chamber membership signs.
• Opening Kelly Slew to the ocean – because it smelled.
• Building and painting of street signs.
• Lobbying the U.S. Post Office Department for daily Rural Route service.
• Producing a promotional pamphlet about the community.

As you can see, the Chamber was acting like our City Council nearly three decades before we had one. And because the Chamber was where the action was in the 1920s, reports on its meetings were at the top of the Carlsbad Champion front page every Thursday. In 1926, their weekly Board luncheons were held on Mondays at the Twin Inns. Monthly meetings were held on Friday nights at the schoolhouse with dinner served by the Woman’s Club. The price was 75 cents a plate, and 35 cents for children.

No doubt the early success of the Chamber was due to the inspired leadership of our first president, Roy Chase, who moved to Carlsbad with his wife Idella and family from the Midwest in 1915.

In a brief time, Chase became postmaster, railroad station agent and opened a small grocery story, all operating out of the Carlsbad Depot. Within a few years he expanded his store, became a sales agent for South Coast Land Company and started his own trucking and construction businesses. Among the buildings he put up were the Los Diego Hotel, the sanctuary of the Carlsbad Union Church and the town’s first theater. In his spare time he served on the school board and his wife was a charter member of the Carlsbad Woman’s Club and supervised the small beginnings of a public library in their general store. As if he didn’t have enough to do, Chase started the Chamber of Commerce, serving as president for the first two years and returning again in 1928.

The couple’s tradition of community involvement was carried on when their daughter Dee Chase married Dewey McClellan, a real estate agent who later became Chamber president in 1932 and 1946 and then became the first mayor of Carlsbad in 1952. Dewey McClellan’s son Gerald and grandson Jayce also served as Chamber presidents. Four generations of Chamber presidents from one family – what a legacy of leadership started by R.G. Chase!

Another prominent citizen followed Chase as president of the Chamber in 1924. Luther Gage was a flower grower who developed a new strain of a hard-to-pronounce flower called "ranunculus." Today’s famous Flower Fields are descendants of Gage’s original bulbs. Gage was also responsible for introducing the gladiolus to Carlsbad.

In 1926, when W.T. Hart was president, the Champion newspaper reported that "Carlsbad, with a population of 1,500, has a Chamber of Commerce membership of 350" and described a dinner meeting at the Twin Inns attended by 354 people!

In 1936 and 1937, during the depths of the Depression, the Chamber went on a hiatus, with very few meetings held. In 1938-39, Chamber president Sam Fraser helped revive the organization with a new twist. The group was called the Carlsbad Community Improvement Club in hopes that it would attract residents, in addition to businessmen. The Improvement Club continued in 1940 with Oliver Morris as president, but in October, the name "Carlsbad Chamber of Commerce" was reestablished.

That the city became a city at all was in large part due to the Chamber of Commerce. The Chamber for many years had the game but not the name – it took the problems of the whole community seriously and worked out solutions, served as liaison with county officials, and took the brunt of complaints – all without any real authority. By 1950, the needs of the community were such that even the hard-working Chamber could no longer cope with them.

Under the guidance of R.R. "Red" Robinson, the active owner of Anderson & Robinson Plumbing, the Chamber spearheaded a concerted effort to incorporate into a city. Facts were gathered and meetings held to inform the residents of the necessary steps. The city of Carlsbad was incorporated in 1952 after a failed move to annex part of the community to Oceanside. The annexation vote failed on May 2,1952, ending in a 45-45 tie. Some of the annexationists subsequently joined the incorporationist camp.

The vote on incorporation was held June 24, 1952, and the proposal was approved, 781-714.

The official population at the time of incorporation was 6,963. The city area was 7.5 square miles, with an assessed valuation of about $5 million. R.G. Chase’s son-in-law – and Jayce McClellan’s grandfather – Dewey McClellan was the city’s first mayor.

By the time Ken Ebright assumed his presidential duties for the 1952-53 year, the city was fairly well established and the Chamber could turn again to its own affairs. Ebright and Dewey McClellan’s son Jerry McClellan, both small airplane pilots, started negotiating with Carroll Kelly to sell some land for what later became McClellan-Palomar Airport.

Miss A. Stephens Lowrie was the Chamber’s first woman president in 1957-58. Albert E. Carne was president in 1959-60 when the final fight was lost for continued railway passenger service. Then, steps were started to acquire the station for a Chamber office and art gallery.

Robert "Buzz" Garland was president in 1960-61 when the most concerted effort for use of the railway station was made. A naval aviator in World War II, Garland, his wife Diana and brother William bought the Carlsbad Journal in 1950 and published it until 1965. That time period put him in the center of the incorporation/annexation battle of 1952. He was the foremost proponent of incorporation.

In 1965-66, former city councilman Claude Helton – or Red, as everyone knew him – placed the Chamber’s accent on the community. The biggest event of his Chamber year was the renovation of the Santa Fe Railway Depot, preparing for occupancy by the Chamber.

When Jayce McClellan took over as president in 1972, the Chamber was celebrating its 50th anniversary, and Jayce was the fourth generation of his family to so serve. That year saw an in-depth study and recommendations for a city sign ordinance.

By 1974 the population had grown to 19,600 and the city’s boundaries grew through annexations to include 35 square miles. It was around this time that a downtown sidewalk sale began to evolve into the Carlsbad Village Faire, now the largest event of its kind anywhere. The Faire was started by the late Buddy Storm and Keith Kennedy; 21 years later, Kennedy is still the Faire manager. Now the Faire draws 70,000 to 90,000 people to the streets of downtown Carlsbad on the first Sunday of May and November.

The late 1970s were an exciting time, with the city growing rapidly, property values skyrocketing and Proposition 13 being passed by the voters. A development moratorium was the overriding issue when Bob Ladwig served as Chamber president in 1978.

The Chamber office had been in the old train depot since the mid-sixties. By the late 1980s, the Chamber had outgrown the Depot and moved to new offices on Avenida Encinas, next to the freeway. Don Hoyt, president in 1988 for the first full year in the new office, said the move was somewhat controversial at the time, but the new office served the Chamber well for a decade.

Probably the most significant business development in Carlsbad history came in early 1993. That was when we openly competed with an East Coast community and won the privilege of becoming the first American location for a LEGOLAND family amusement park. Elaine Lyttleton was president in 1993 when the Chamber sent a delegation to make a presentation to LEGO officials in Billund, Denmark.. The next year, Phil Urbina was president and Lyttleton ran a successful campaign to pass a referendum endorsing the LEGO project.

Another Chamber milestone was reached in 1997 when, after 10 years on Avenida Encinas, the Chamber moved to the new Carlsbad Company Stores center on Paseo del Norte at the base of the Flower Fields.

The Chamber's greatest accomplishment was reached in 2002 when the Chamber purchased its own permanent headquarters at 5934 Priestly Drive in Carlsbad. The 6,400 square foot building includes three conference rooms, a lobby large enough for Chamber displays, private offices, room for growth and state-of-the-art technology capabilities.

"It is amazing to think of how far this Chamber has come over the past 75 plus years," said Chairman of the Board Fred Arbuckle. "We now represent more than 1,700 businesses, which provide employment to approximately 35,000 people. The chamber continues to prosper, advocating for Carlsbad businesses, while balancing that need to maintain the high quality of life that makes Carlsbad so unique."

Indeed, intense community pride seems to be the common thread that has driven the Chamber throughout its storied existence.

Corporate Video Production Client list and Business Partnerships

Fourten Digital Media Client List and Business Partners


These are just a few of our recent clients and companies that we are corporate video production vendors for.   FourTen Digital Media offers our full video production services, video editing, videography/cinematography, motion graphics and animation all over the Southern California region.  Our elite team of production experts provide outstanding quality work, artistic craftsmanship, topped by amazing customer service using the latest innovative techniques.   With an award winning crew and outstanding directors and producers, the Fourten Digital Video Production team goes above and beyond for your company, business or product.  Specifically we like to work with local clients so we can have a more "hands-on" work flow.  We are located in the heart of Carlsbad, Ca but also service all of Southern California including the San Diego, Orange County, Los Angelse and inland areas. 
Fourten Digital is a proud member of the Carlsbad Chamber of Commerce and offers discounts to all Chamber members, corporations and businesses as well.   If you are a Local Company or Chamber Member, please mention that upon contacting us to receive your special rates.

Four Ten Digital Video

Cinematic Style Video Production

CA business lic. #: 1231370

Website: http://www.carlsbadvideoservices.com

Phone: (760) 529-6576

Serving all of San Diego County & Carlsbad, Ca

Email: info@fourtenvideo.com



I Do any kind of HD Video Production, Video Editing, Cinemtography & Graphics for low rates.


"Any Budget, any sized project, any turn around time"


WEBSITE: http://www.carlsbadvideoservices.com


Portfolio Site: http://carlsbadvideoservices.com/video-production_portfolio/


VIDEO SERVICES: (FULL VIDEO PRODUCTIONS, VIDEO EDITING, CINEMATOGRAPHY & VIDEOGRAPHY)



*WEB VIDEO* *TV COMMERCIALS* *INDY FILMS* *MOVIE/VIDEO GAME TRAILERS*
*TESTIMONIALS* *REAL ESTATE/PROPERTY VIDEO*



*EVENTS/CORPORATE TRAINING VIDEO* *VIRAL VIDEOS* *SEMINARS*

*REALITY PILOTS* *BLOG VIDEO* *SPORTS VIDEO* *EVENTS/WEDDINGS*

*YOUTUBE VIDEOS* *KICKSTARTER*

...............AND MUCH MORE!


Fast Turnaround Times

STRESS FREE PROCESS

Courteous and professional staff

High quality Video/Low Rates

We Cater To any size project or budget

Professional HD (Cinema/Movie Look) Video, Audio, Broadcast



Open Monday-Sunday 8am-8pm



WEBSITE: http://www.carlsbadvideoservices.com


Contact Tim K:

Mobile: 760-529-6576

Work: 760-450-2665

Call us today 760-529-6576

How to make an online ad, print ad or flyer for your business

Making an Ad For Online Advertising Video
-by Tim Kline  Dec 2 2013 

+     I am a wiz when it comes to marketing.  Video editing..."MASTER".   Graphics, animation and Cinematography....Just kill it!   We all have our skills and things we are good at but as most regular people...we have no idea how to put an advertisment together for the internet or print.   Unless you are trained, or went to school for graphic design, marketing or advertising... the programming you have to use is sofisticated enough to make you want to rip your hair out by the roots.  No joke, I literally had 2 little bald spots for 6 weeks.

*Special Note*:   Do NOT commit to starting this, unless you plan on spending at least 3-4 hours at least.  If you don't have the time, hire someone really awesome to do it.  Make sure this person or company has sample work, you can even get ideas from their samples to explain to them how you would like it to look.   Really good Graphic Designers are hard to find.  Especially Graphic designers in L.A. and San Diego.   Everyone claims to be one, but most are just people who can HA-Whip together something that looks decent, but does NOT have a big impact.  If the Person or company offers you a really low price that sounds "TOO GOOD TO BE TRUE"...THEN IT IS.   STAY AWAY FROM REALLY LOW PRICED DESIGN PEOPLE OR COMPANIES.   YOU GET WHAT YOU PAY FOR IN THIS INDUSTRY, JUST LIKE VIDEO AND PHOTOGRAPHY.

 =    THE BEST SOLUTION:  I use an amazing graphic design company based out of L.A. and San Diego.  The owner generally does all the work himself and he is not only amazing to work with, but really develops the ad to draw in new clients, business and leads.   Wes is professional, hard working, trustworthy and his turn around time is amazing.  I have been referred to his services dozens of times from different people all saying the same thing.   I usually do NOT promote a single company, but in this case (after using various companies from L.A. and San Diego)...this graphic artist is by far (BY WAY FAR) the best and prices are awesome.  Enough said.

Wes 1 Design co.
Go to this website:  http://www.wesonedesign.com
     (also does motion graphics, Flyers, Ads, Banners, Photography, photo editing, T-Shirt Logos, Logo design and development and even Videography and video editing.     You can basically get everything you need for your company, business or personal use through 1 person.   This is going to make your life so much easier.  I promise you.        

IF YOU DECIDE TO DO IT YOURSELF...

MOST IMPORTANT:  MAKE SURE YOU HAVE A LOGO OR BRANDING OF YOUR COMPANY, BUSINESS OR PRODUCT.   ARIAL OR COURIER FONT TEXT IS "NOT" A LOGO.  IF YOU DO "NOT" HAVE ONE, GET ONE MADE.   THE COMPANY ABOVE ALSO DOES AMAZING LOGOS FOR INEXPENSIVE.  SAME APPLIES AS BEFORE...YOU GET WHAT YOU PAY FOR.   AN INEXPENSIVE LOGO DESIGN IS GOING TO BE A CRUMMY LOGO.  (MAKE SURE YOU GET THIS LOGO DELIVERED IN A Vector file format, so you can change the size anytime.  THESE FILE FORMATS are best for VECTOR:
-  .Ai
-  .eps
-  .psd

also get them in these file formats and make sure they are above 1920x1080 in size.   (you can always size down the logo and not lose quality.  But sizing up a logo in the formats below does not work without pix-elating.  Pix-elating = Garbage Heap

-  .jpg
-  .jpeg
-  .png (with a transparent (default) background)
-  .giff

Most Solid companies will give you any format you want in any size.  Its easy to do, and takes about 2 min per format and size.   Do not let anyone charge you extra for this. 

and again...IF YOU DECIDE TO DO IT YOURSELF


1.   There are some tutorials online on how to keep it simple and where to place your images, text and your color scheme.  There are a lot of tutorials and most of them just opinions.  Everyone is different when it comes to these elements.   I personally learned how to use adobe photo shop and illustrator to do mine, but it took a good deal of time.  There is an alternative.  If you know how to use Microsoft Word pretty decent, you can add in elements like Photos, Borders and specialized/customized text and text effects. Even the program has basic tutorials on how to build an ad.  Just go to microsoft.com and go into the microsoft word tutorial section.  Search ad building and there are a bunch of great videos on this alone.   That is if you want to use this easy approach.

TUTORIAL FOR MICROSOFT WORD AD/FLYER BUILDING: 
 http://www.youtube.com/watch?v=Yc6XehtnMRo

2.    For anyone else that really wants to wow your demographic.  Use Adobe Photoshop or Illustrator.  Photoshop is a generally easier program to learn and the basic interface is very user friendly.  Keep in mind, its all about the "LAYERS"   MAKE COPIES OF YOUR LAYERS.  There is a little "eyeball" next to each layer that you can click on an off at anytime to show and hide the layer.  Does not get any easier then that. 

Photoshop Ad/Flyer building Tutorial:
http://www.youtube.com/watch?v=hQV_ub-llMk

Things to stay away from:

1. TOO MUCH TEXT:  (take it easy, and use as less text as possible.  generally you just want your website, phone number, address, and a small bit about what you do or who you are)

2. 3D or 4D text.   (this looks good in theory and on the program, but when you print it or post it, most print and websites do not encode it the same, and turns out looking like a pile of swamp moose hooves!)  ...keep the text simple, clean and readable.  READABLE....being the keyword. 

3. USING TO MANY PHOTOS: (although the idea of a photo collage works in your home, and can be inspiring and decorative, it is not in the advertising business and really hard to achieve a good look this way.   Pick a couple solid photos that represent your company, or even just 1.   Keep the photos Clean, HIGH RESOLUTION, and vibrant.   Black and white ads are also hard to balance, but if your company reps a black and white theme, then by all means...use it.    

4.  Using Large Borders:   (if you use a border, save yourself the amatureish look and have a nice thin black or white boarder.  Colors look as though a 3 year old made the ad.  Unless of coarse it is necessary and fits the theme or branding of your company.) 


 

This is an Ad i just created, clean and simple for Craigslist and Backpage.com -
Although we try to drive organic  traffic to Video Production San Diego and Video Production services San Diego Keywords, we also get a lot of traffic from Craigslist and Back page.   A great way to get people to notice your advertisement is to create a Photo Ad.  Keep it clean, simple and just the information they need.  They can read about your company on the Website, and trust me, if they like the photo, they will click through to your website.


MY CRAIGSLIST AND BACKPAGE AD.


Four Ten Digital Video
Cinematic Style Video Production
CA business lic. #: 1231370
Website: http://www.carlsbadvideoservices.com
Phone: (760) 529-6576 or 
Serving all of San Diego County & Carlsbad, Ca
Email: info@fourtenvideo.com

 I Do any kind of HD Video Production, Video Editing, Cinemtography & Graphics for low rates.
"Any Budget, any sized project, any turn around time"

WEBSITE: http://www.carlsbadvideoservices.com
Portfolio Site: http://carlsbadvideoservices.com/video-production_portfolio/

VIDEO SERVICES: (FULL VIDEO PRODUCTIONS, VIDEO EDITING, CINEMATOGRAPHY & VIDEOGRAPHY)

*WEB VIDEO* *TV COMMERCIALS* *INDY FILMS* *MOVIE/VIDEO GAME TRAILERS* *TESTIMONIALS* *REAL ESTATE/PROPERTY VIDEO*
*EVENTS/CORPORATE TRAINING VIDEO* *VIRAL VIDEOS* *SEMINARS*
*REALITY PILOTS* *BLOG VIDEO* *SPORTS VIDEO* *EVENTS/WEDDINGS*
*YOUTUBE VIDEOS* *KICKSTARTER*
...............AND MUCH MORE!

Fast Turnaround Times
High quality Video/Low Rates
We Cater To any size project or budget
Professional HD (Cinema/Movie Look) Video, Audio, Broadcast

Open Monday-Sunday 8am-8pm
WEBSITE: http://www.carlsbadvideoservices.com
Contact Tim K:
Mobile: 760-529-6576
Work: 760-450-2665

Call us today 760-529-6576