1.Business owners need terrific profile shots. Social media profiles like those on LinkedIn, Twitter or your Wordpress blog require profile headshots that tell people that you're both professional and approachable. The business owner's photo helps people to remember you and connect with you and the photographs can be used for your company business cards, sell sheets or brochures. If you have a business development director, the same goes for that person as well, as they are often the face of the company.
2.Prospects often research your company online. Often your customers or prospects are checking out your business online before they even call, or connecting with those who answer the phone and they don't always know or talk to the business owner. Having photos of your office team that your prospects or customers can find on your website or on your Facebook Fan page is important so that they can put a face with a name, or that they can see that your business is both serious and credible.
3.Accurately depict the size of your company. Recently, one of our clients almost didn't get called about a project because the prospect found some outdated data online that said his company had 2-4 employees. While my client did have 4 employees a few years ago, his company now employs nearly 20. Having updated photos of your company and your team every couple of years is important so that prospects can easily see that you have a business that is big enough to service their needs.
4.Keep your content fresh. In the age of social media and online content development, adding photos and images to your blog posts, your website and your Facebook Fan page keeps your content fresh and engaging. There is nothing more important in the world of online marketing than to continually keep your customers and prospects engaged with you and your brand. Yes, I said your brand. Not the brand of your franchise and not the brand of your manufacturer or association.
5.Developing your unique brand. Hiring a photographer to shoot photos of you, your building, your signage, your team, your work - or anything that defines your company - is part of building your business's unique brand and sets you apart from other local or national competition. And if you're a franchise owner, it helps to localize your business and sets you apart from similar franchises that may be in your area. And photo selections can easily be turned into slide shows and videos, even cool online banner ads, that can further define your brand in the online media space.
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