5 Reasons Why A Small Business Should Hire A Photographer

Here are our top 5 reasons why a local small business should hire a photographer:

1.Business owners need terrific profile shots. Social media profiles like those on LinkedIn, Twitter or your Wordpress blog require profile headshots that tell people that you're both professional and approachable. The business owner's photo helps people to remember you and connect with you and the photographs can be used for your company business cards, sell sheets or brochures. If you have a business development director, the same goes for that person as well, as they are often the face of the company.

2.Prospects often research your company online. Often your customers or prospects are checking out your business online before they even call, or connecting with those who answer the phone and they don't always know or talk to the business owner. Having photos of your office team that your prospects or customers can find on your website or on your Facebook Fan page is important so that they can put a face with a name, or that they can see that your business is both serious and credible.

3.Accurately depict the size of your company. Recently, one of our clients almost didn't get called about a project because the prospect found some outdated data online that said his company had 2-4 employees. While my client did have 4 employees a few years ago, his company now employs nearly 20. Having updated photos of your company and your team every couple of years is important so that prospects can easily see that you have a business that is big enough to service their needs.

4.Keep your content fresh. In the age of social media and online content development, adding photos and images to your blog posts, your website and your Facebook Fan page keeps your content fresh and engaging. There is nothing more important in the world of online marketing than to continually keep your customers and prospects engaged with you and your brand. Yes, I said your brand. Not the brand of your franchise and not the brand of your manufacturer or association.

5.Developing your unique brand. Hiring a photographer to shoot photos of you, your building, your signage, your team, your work - or anything that defines your company - is part of building your business's unique brand and sets you apart from other local or national competition. And if you're a franchise owner, it helps to localize your business and sets you apart from similar franchises that may be in your area. And photo selections can easily be turned into slide shows and videos, even cool online banner ads, that can further define your brand in the online media space.

 List your Site and Find out more information here:
The Photographer Directory, SEO-friendly list of photographers.

Visit our Sites: Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com

Video Production for Lucena Land Scape (San Diego, California)

This video is a FourTen Visuals Video Production in San Diego. It Was shot using High Definition Video Cameras and Prompted by a 11 Foot Crane for the Full Pan Shots. The Video shot was shot in 8 different location around the San Diego California Area including Santa Fe Station in San Diego. The Video has a voice over and music done by FourTen Visuals Also. The Full Production included Videography, Video editing, Photography, Web Design, Logo design, Graphics, Branding and Web Video Marketing. Contact us if you would like something like this done for your company at a reasonable rate.

Below are our Scope of services included in this package for Lucena Landscape and Maintenance.

video // using high-definition video and editing, we go the extra mile to make your film project look professional and cutting edge. we use broadcast quality
high-definition audio with wireless microphone systems, as well as on-board
microphones for all of our productions. other specialties include green-screen
(chroma-key), lighting, after fx, 3d motion graphics, digital enhancements and
color corrections.

Photography // fourten can help you build a solid gallery of high quality, high
resolution, and incredibly detailed photos. your existing photos can also be
edited or retouched. specializing in high dynamic range, landscape, product,
and portrait photography, we add enhanced quality and design to all of our
photography projects.

web design // we'll work with you to design a user-friendly website that is easy to use.
minimalist sites load quick, take fewer server resources, and are often faster to
develop than more graphically complicated designs. plus, they give a
professional, clean impression to visitors. free hosting is available.

identity // getting to know you and your brand helps us develop an identity that
represents the vision of your company. from there we can develop stationary,
business cards, post cards, apparel and other promotional materials.

Contact:
FourTen Visuals South
Carlsbad, California
Owner
Tim Kline
760-529-6576
Info@fourtenvisuals.com[youtube=http://www.youtube.com/watch?v=OtVzh6BQuCo&hd=1] Visit our Sites: Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com

Tan By The Sea Boutique *Carlsbad, California*

Visit our Sites: Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com

Video Statistics: The Impact of Video on The Web 2011

The Following is Some amazing Statistics on Video Marketing and Why you need it. Once you realize that you do, then come see us online or call to get some Fresh, Cutting Edge video done for your company or business.

Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010).

Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
Frequent online shoppers value video more heavily than other shoppers. 46% of frequent online shoppers prefer shopping on sites with video, compared with 30% of infrequent online shoppers. (Internet Retailer, November 2010)

 http://www.jamaicans.com

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)

In tests merchants such as Archie McPhee experienced conversion rate increases averaging 30%, with a range from 12% to 115%. (Practical Ecommerce, November 2008)

According to Internet Retailer, Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)

Zappos reports a 6% to 30% increases in sales for products with video. (ReelSEO, December 2009)

Discovery Channel increased video streams 123% by properly implementing video sitemaps

20% of all males surveyed cited online video as a significant influence in recent purchases of jewelry and watches. (Ad-ology Media Influence on Consumer Choice survey, September 2008)

Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)

Implementation of video decreased returns by 27% for PFI Western. (Videocommerce.org, December 2009)

Simple video merchandising best practices can nearly double the impact of eCommerce video (Invodo research, February 2010)

Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Internet Retailer, February 2010)
With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)
Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)

Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)


Consumers Use and Trust Online Video
Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer, October 2010)
From July 2009 through July 2010, the number of US video viewers on retail sites grew 40%, outpacing 17% growth in the number of total US online video viewers. 96% of online shoppers also watch online video. (Comscore, August 2010)
Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)
A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)


Online Retailers are Implementing eCommerce Video
33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature. (eMarketer, March 2010)
Leading online retailers added video to their sites in 2009 to increase online sales. PetsUnited, the owner of 10 eCommerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video. (eMarketer, January 2009)
eCommerce video success can be clearly measured. Conversion rate, cart abandons, increased traffic and View Through Rate (VTR) are key to demonstrating success. (Practical Ecommerce, March 2010)
eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.” (eMarketer, January 2009)
Search engine optimization (SEO) and online video were the two top priorities for online retailers in 2009. Online shoppers who viewed video had a larger shopping ticket than those who viewed traditional rich media such as flash animations. (Internet Retailer, January 2009)

Visit our Sites: Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com

Online Video Marketing San Diego Facts and Statistics

With these statistics can you afford not to advertise online with video?

#1.
“With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year. That’s 155.2 million people, and we’re just talking the US! Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 9 billion online videos just in the month of July.”

#2
“U.S. Internet users viewed a record 14.3 billion online videos during [December], representing an increase of 13 percent versus the previous month.”

#3
“Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December [2008].”

“78.5 percent of the total U.S. Internet audience viewed online video.”

#5
“Search query volume on the five core search engines increased 21 percent in 2008 from the previous year.”

#6
“Online video viewing accounted for 12.5 percent of Americans’ total time spent on the Internet in November 2008, up from 8.5 percent the previous year.”

#7
“U.S. Internet users viewed a total of 4.5 trillion display ads during the past twelve months, with the average person viewing more than 2,000 ads per month.” Visit our Sites: Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com

How To Market Your Company With 5 Simple Videos

Regardless of what type of company you have, or what type of product you’re selling, there are always online videos that can be used to up your marketing and sales. Here to help us is Producer/Director, Jon Hyatt. Jon is currently Producing/Directing a reality show in Boston called Making Moves.

“Every company can affordably increase marketing and sales with the help of online videos.” Hyatt says, “Nowadays more companies are starting to see the advantage to having online videos right on their website or Facebook pages.” Now, of course each company would want certain style video(s) catered to what they sell or who they are but there are certain style videos that can be used to help any company. Let’s take a look at Hyatt’s list of video’s companies can use to raise marketing and or sales.

Commercial

Most companies, especially smaller ones think a commercial is too expensive for them. I mean, you first need to hire someone who will come in and do the commercial but then normally you’d need to buy up air time on all the local television networks and that all adds up. Now more and more companies are seeing the advantage of social media, and online presence. You can showcase your commercial right on your website, or even your Facebook page. If you don’t have a Facebook page yet, I suggest you get one.

Bio Video

Let your client or customer see and get to know you before they even meet you. It’ll make your clients/customers much more comfortable with doing business with you rather than a stranger. Again, a video like this is perfect for your online presence.

Promotional/Awareness Video

This style video is similar to a commercial, but instead of say, .30 seconds this video is typically between 2-3 minutes. Really show your prospective clients/customers what it is you can offer them.

How To

Videos should generally be kept short and sweet. You want to offer your client or customer a quick, simple way to do what you do but without giving away all your secrets. Enough to show them they’ll need your help to go any further than just the basics. Clients/customers can really relate if they have a better understanding of what it is you do, and how complicated it is.

Client Testimonials

Are great ways to showcase your reputation to future clients/customers without having to come out and tell them yourself. Getting a handful of your close clients to participate in a short video, saying how great your company and services were can go a long way in the online world.

Of course there are many, many different styles of videos that can help your company. These are just a few that almost every company can use and do. Depending on what industry you’re in or what services you offer there are a lot of videos that can be done to help increase sales and marketing for your company. Social media is changing the way we all do business and now online videos can be used as a form of marketing in replace of big money companies or strategies.

Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com

Visual Enhancements for your Business

We all understand getting Visuals enhancements for your business is a must for 2011. Going to a bunch of different companies to get Video, Web, Graphics, Photography and Design can be frustrating. FourTen Visuals is here to simplify the whole process. We offer Everything for your business or corperation in one spot. Adding a Creative aspect and cutting edge FX we can help you grow in 2011. Below is our services.

fourten is a creative studio specializing in graphic design, video production,
digital photography, and website development.

video // using high-definition video and editing, we go the extra mile to make
your film project look professional and cutting edge. we use broadcast quality
high-definition audio with wireless microphone systems, as well as on-board
microphones for all of our productions. other specialties include green-screen
(chroma-key), lighting, after fx, 3d motion graphics, digital enhancements and
color corrections.

photo // fourten can help you build a solid gallery of high quality, high
resolution, and incredibly detailed photos. your existing photos can also be
edited or retouched. specializing in high dynamic range, landscape, product,
and portrait photography, we add enhanced quality and design to all of our
photography projects.

web // we'll work with you to design a user-friendly website that is easy to use.
minimalist sites load quick, take fewer server resources, and are often faster to
develop than more graphically complicated designs. plus, they give a
professional, clean impression to visitors. free hosting is available.

identity // getting to know you and your brand helps us develop an identity that
represents the vision of your company. from there we can develop stationary,
business cards, post cards, apparel and other promotional materials.

apparel

// business or band, we will take your graphic concept and see it through
to completion. our relationship with local screen printers and blank apparel
suppliers make us a one-stop-shop.

Fells Point, Baltmore, Maryland

Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com

The March Forth spot 2

Mike Dittamo at the Improv

Fourten Visuals: http://www.fourtenvisuals.com Fourten Video Production: http://www.fourtenvideoproduction.com