Showing posts with label San Diego Video Production. Show all posts
Showing posts with label San Diego Video Production. Show all posts
Sunday, November 24, 2013
Stop Creating Explainer (animated) Videos, You’re Doing It All Wrong!
CrazyEgg Animated Video from Demo Duck on Vimeo.
Stop Creating Explainer (animated) Videos, You’re Doing It All Wrong!
by NEIL PATEL on AUGUST 13, 2012
Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere… and companies are using them to explain what their product or service is in hopes that it will boost their conversion rate.
We wanted to highlight this step first. Because trying to do this by yourself is like trying to build an in ground swimming pool for your house with no previous experience!
Step #5: Find an AMAZING "Cinematic Video production" Company (small or large) to create your video.
Note: Make sure the Company does Cinematic Video. Older Video Productions are out of date! Be sure you check out their Company Video Portfolio
Again, you can go through a professional video company to get your explainer video created, or you can go through freelancers. Big companies typically charge $5,000 to $75,000 for a video, and they can take up to a few months to complete it.
The Best alternative is a Company "About Video" using all Cinematography. (Do not add Photos or pictures or overly unneccesary Animation or graphics. This just doesnt work. Its proven! Stick with all Cinema Quality Video, minor Clean and elegant Graphics, and a Company that will spend the time to work with you to bring the vision of your company to life. Here is a Company in Southern California is highly recommended, amazingly reviewed and just a great group of professionals that are out for 1 thing and 1 thing only.....to make a video that is going to justify your company and drive new sales/leads and make you look amazing. Their work is mind blowing and their prices are less then companies that do 1/2 the quality work. This company is Dynamite and they are awesome to work with!
Fourten Digital Media (Cinematic Video Production);
Website: http://www.carlsbadvideoservices.com
Shortlink: http://www.fourtenvideo.com
More Samples: http://www.fourtendigital.com
We use the video above on the Crazy Egg homepage, and it works so well that the video drives an extra $21,000 a month in new income. BUT....and this is a big But....it only works for certain services or products, and those are very small! Especially for a Company/business or really awesome product...these videos do more harm then good. They are Unprofessional, and just tacky!
So, why not to create one of these explainer videos for you site? If it works for Crazy Egg, Dropbox, and even hosting companies, it must work for you, right?
The reality is most explainer videos won’t boost your conversion rate or make you more money. It isn’t because the idea sucks, but it’s because you are likely to take the wrong approach to making the video.
Here’s how you can create an explainer video that’ll convert:
Step #1: It’s all about the script, not the video
The most important part of a video is the script and not the actual video quality. Whether you have a high quality video or a mediocre one, if the script isn’t good, it won’t convert well.
Important: you don’t want the company who is creating the video to write the script. The video company doesn’t know your business like you do. They don’t know what pain points your customers are experiencing. They don’t know how to write to boost conversions.
The goal of the video is to answer all of your potential customers’ questions and concerns. If you can do that in a short video, you’ll see an increase in your conversions. If you can’t, you won’t see your sales increase.
Step #2: Here’s what you need before you can write a script
Before you start writing your script, you need to survey your readers. You can use services like Qualaroo to ask your potential customers questions such as:
What else would you like to see on this page?
What’s the number 1 reason that is stopping you from buying?
What’s your biggest concern about this product or service?
Is there anything that is confusing on this page?
What can we help you solve?
By getting the answers to the above questions as well as other questions you may have, you’ll get a better understanding of what’s stopping people from purchasing. It could be that they don’t understand what you do or how easy your product is to use. Knowing what all their concerns are will help you create a better script.
Step #3: How to write a script
Now that you have all of your potential customers’ objections, you can start writing your script. When you are writing it, you need to answer all of those objections, or at least the important ones. You don’t want to create a script that is longer than 2-3 minutes. If it becomes too long, you’ll start to lose people.
To explain how to write a script, I’m going to show you the order we used to create the Crazy Egg script.
Introduction slide should state what your company does – the explanation of what your company does should be short and sweet. For Crazy Egg it was “The heat map tool shows you why your visitors aren’t converting”.
Explain the problem – you have to carefully articulate the problem your potential customers are experiencing. For Crazy Egg, we explained that it is hard to understand why visitors are leaving your website. We then went on to show that Google Analytics doesn’t do this because in our survey, a lot of potential customers thought Google Analytics does the same thing as Crazy Egg.
Create a transition – use common phrasing that your potential customers gave you during the survey to talk about specific problems they are experiencing. Then go into why you created your product or service.
Show off your features – videos are visual for a reason. Show off your product or service. When showing it off, make sure you explain how specific features solve specific problems your potential customers are experiencing. With Crazy Egg we showed that features like the Heat Map gives you a visual representation of where people are clicking. We did it because our potential customers were looking for a solution like that.
Tell people to sign up or buy – after you explain what your product or service does, you have to tell people to sign up or buy it. During this process, you need to answer any customer objections or concerns they have about signing up or buying. For example, with Crazy Egg, people thought it was a bit pricy. Plus, they didn’t know how easy it was to use. In the video, we told people that we offer a free trial and that they can get set up in less than 30 seconds.
Answer any last objections – this is where you answer any last concerns a potential customer may have. For us, people wondered if Crazy Egg would slow down their site, if they could track secure pages or if it worked with flash sites. We answered all of the questions here. If you are not sure what questions to answer, ask your support team what your frequently asked questions are.
Use proof elements to seal the deal – after you answer any last objections, make sure you tell people to sign up or buy from you, while visually showing proof elements. With Crazy Egg, we told people to sign up for our free trial, and we showed logos of the companies who use us to help build trust.
Your script won’t be perfect at first, and it will take a few revisions before you get it just right. When you are writing it, keep in mind that 120-150 words roughly translate into a minute of video. Ideally, you want to keep your video to less than 2 minutes.
Step #4: Find someone to create your voice-over
A voice-over (an audio narration of your video) for a 2-minute script shouldn’t cost you more than a few hundred dollars. I’ve found that Demo Duck and a lot of the popular explainer video companies use a professional by the name of Mike O’Brian. His rate is only a few hundred bucks.
You can use him or anyone else you like. Or if you really want to save money, you can find someone on Craig’s List to do it for free or under $50.
Step #5: Find someone to create your video
Again, you can go through a professional video company to get your explainer video created, or you can go through freelancers. Big companies typically charge $5,000 to $75,000 for a video, and they can take up to a few months to complete it.
Step #6: A/B test your video
The reason I explained how you can get your video created cheaply and efficiently is because you’ll have to A/B test it to maximize your conversions. This means that you’ll continually have to spend money to tweak your video (both the audio and video files), and the last thing you want to do is go through a big company as they can easily charge you a few grand to $20,000 to continually modify it.
When you are doing A/B tests, make sure you are also tracking your video plays. Through software solutions like Wistia, you can see video engagement stats, which will help you figure out how you need to modify your video to maximize conversions.
Plus, as your product changes, you’ll need to get your video modified, and, of course, you’ll have to A/B test it again.
Conclusion
If you want to create an explainer video or video production in San Diego or Southern California, you have to take the time and do all of the steps I mentioned above. If you don’t have the time, don’t waste your money creating videos then. Or if you are willing to spend a bit more to get things done, hire someone like Conversion Rate Experts, which is what we did with Crazy Egg. They didn’t create the video, but they did get to know our product, surveyed our visitors and then created our script.
When I first started creating explainer videos, I took the easy route by hiring a big video production company to create our video and script… I wasted tens of thousands of dollars on videos that didn’t convert well.
Remember, the most important part of an explainer video isn’t the video… it’s the script.
Contact info for Fourten Digital Media (Cinematic Video Production Services)
Serving the Whole Planet Earth!
Business Mobile: 1-760-529-6576
Business: 1-760-450-2665
Email: info@fourtenvideo.com
or
Email: fourtendigital@gmail.com
Fourten Digital Media (Cinematic Video Production);
Website: http://www.carlsbadvideoservices.com
Shortlink: http://www.fourtenvideo.com
More Samples: http://www.fourtendigital.com
Monday, October 28, 2013
Fourten Digital Media Services in San Diego
FOURTEN DIGITAL MEDIA VIDEO SERVICES
Fourten Offers every aspect of a Full Video Production Carlsbad, San Diego and North County. From video synopsis creation, Pre-Production (Scripting/Storyboarding), to full hollywood filming on custom created sets, into post-production (video editing, motion graphics, animation, special effects, color grading) and finishing up with mass dvd and blu ray duplication and replication if needed. We don’t stop there…after your video is fully created, Fourten helps to market your video through our extensive marketing outlets, video marketing sites, social media and Blog and forum content. This gives you a big push right off from the start, and helps with your website organic placement, back links and company content. And then to wrap it all up, we show you the best video marketing sites to help your video go viral, and do free consulting to help you drive your sales, new leads and video views.
Corporate and online video can be exciting and engaging. You need to work with a team that understands that. Fourten Digital Media provides every variety and genre of video production services in Carlsbad and San Diego California. Call and tell us about your project today!
FourTen Digital
Sunday, August 18, 2013
Carlsbad Video Production Process and Information
Video Production Process
The Video Production Process
Contact us at 760-529-6576
Info@fourtenDigitial.com
- Our Process:
- During the pre-production process, Fourten will meet with your marketing team and/or management to discuss your ideas, goals and budget for your video. This will include the topics and content of the video, as well as the appropriate platforms to be used to reach your intended audience.
- During this meeting, we will gather additional information about your company and product/service that will be used in the video's script. An outline, or "treatment," is generated for the shoot which includes the schedule for any actors and locations, the list of equipment needed, scene layouts, etc.
- On the day of filming, our team will set up and film the clips based on the outline and record any voiceover needed.
- In post-production, we edit the video, add necessary graphics such as your company logo or motion graphic, include non-copyrighted music score (instrumental). Minor edits are part of the post-production process, however any major edits to the video, outside the scope of the project, are subject to our hourly editing rate as are additional graphics, motion graphics and animations.
- The video is delivered in an mp4 format which can be uploaded to your company's website or other video websites, such as YouTube and Vimeo, or burned to DVD and blue ray discs.
Tuesday, February 15, 2011
7 Surprising Facts About Online Video…And 3 Ways You Can Profit From Them
It seems every time you turn around these days, people are saying you must start using online video if you want to succeed on the web.
But is it really true…or…is it all just marketing hype?
Well, thankfully the web gives us something not readily available in more traditional marketing mediums, like radio, print and TV; the ability to track high-level statistics in real-time. And by looking at these statistics, we can easily tell what’s hype and what’s reality when it comes to online video.
Most of the available statistics come from the major players on the web….the large companies who place pre, mid and post roll ads in the videos many of us watch online. But are these statistics relevant to small business owners on the web? For the past 12 months I’ve tracked these statistics, comparing them against what’s being reported by small business owners.
And what I’ve found is this; viewing habits for online videos are the same across the board. It doesn’t matter if you’re Netflix running video ads on Yahoo’s homepage or a one-person business in Alaska; people all watch…and react to…videos in the same way.
I also uncovered some surprising facts about web video in the process. Facts that can give small business owners a decided advantage over their competition.
And the first fact is that YouTube is losing money. When most people think online video, they think YouTube. It’s become a household word. Even Mariah Carey sang about it. So how could this giant web presence, owned by an even bigger web presence (Google)…be losing money?
The answer is easy. Junk content. You see, the novelty of online video has already worn off. It’s no longer a shiny penny that hypnotizes us. If a web video doesn’t have quality production value and quality content (like just about every video on YouTube), people aren’t interested in watching it. That’s a critical lesson for small business owners…it tells us that just “any video” is not good enough anymore. You have to keep your eye on quality. It’s a lesson YouTube has learned the hard way…as advertisers now have little or no interest in spending their money with YouTube.
But when you add the “quality factor” to your videos, things start looking up considerably.
For instance, approximately 50% of people who watch a “quality” video will take whatever action that video asks them to do. It could be filing out a form, clicking on a link or simply reading the text below the video. For those of us with text-only web sites, we know that getting 50% of visitors to do anything…well, it’s nearly impossible.
It gets even better though.
You see, on average, 12% of people going to a site that uses video to market it’s products or services…will end up buying from that site. By comparison, the “normal conversion rate” for a text-only site hovers at around 1%.
So how is this huge jump in sales possible? Well, it’s because 65% of people watch online videos to completion (less than 10% will read a text-only site to completion). And the longer you can keep people glued to your sales message, the better your sales will be.
Speaking of keeping people glued, I was curious to see just how long people stay on a site with video vs. a text-only site. Here’s what I found. The average length of time, per visitor, spent on text-only sites is 60 seconds. And sites with video? It’s 6 minutes. Talk about being glued.
But wait…aren’t the majority of people watching videos online just teenagers trying to avoid homework? Nope. Actually, 65% of the people viewing videos online are between the ages of 35 and 64. And 67% of those earn a middle to high income. How many of those people are in your market?
Now, while the statistics clearly illustrate the benefits of using using video on your site, the question still remains…how exactly should you go about using it? And the answer to that question comes down to 3 proven techniques.
The first is the most obvious; you use video on your web site to market or promote your products or services. You use video to grab the viewers attention, state your benefits, build credibility and urge them to take action.
Problem is, a lot of small business owners think that their product or service can’t be promoted through video.
The truth is, it can. Let me give you some proof. We’ll use jigsaw puzzles as an example. How in the world would you create a video to market jigsaw puzzles? Well, Trish Barker in Hawaii figured out a way. In fact, she reports her sales immediately increased when she added video to her site. Trish’s big video secret? She featured major benefits that most people aren’t aware of with jigsaw puzzles. You can see Trish’s video at connectionspuzzles.com.
Another way online video can be used by a small business, is to create new products or supplement existing products. For instance, maybe you have a product that requires a lot of customer support…support that could be automated through the use of an online video. For example, a set of videos that customers could watch instead of phoning for help.
Or you could be like my sister. She spends her time performing live training with people. Over the course of a weekend, her and I made videos of her typical “live” training sessions. She now sells the videos online…and while they haven’t replaced her core business…they are helping to put her daughters through college. Not bad for a weekends worth of work.
But perhaps the most powerful way to leverage online video is through the “new media” approach. This is where you build a loyal audience by providing them with free, useful content on a regular basis. Video podcasts are the perfect example. With video podcasts, literally anyone, in any market, with no video experience, has the opportunity to grow a large, responsive following.
Cali Lewis is proof of this. About 2 years ago, Cali and her husband Neil decided to start a video podcast covering technology news. They had no experience…and really…no idea what they were doing. They just figured things out as they went along. Today, their little video podcast is a full-time business…with 300,000 people downloading their 5 minute shows daily. And as Cali would tell you, there’s no reason why anyone else can’t accomplish the same thing. By the way, you can see Cali’s web show at GeekBrief.TV.
The bottom line? Web video is not out of your reach…no matter where you’re at in terms of skills, knowledge, time or money. In fact, web video is still in it’s infancy and you haven’t “missed the boat”…at least not yet. But it is moving at an amazingly fast rate. And if there ever was the perfect time to get involved, that time is now.
You can always outsource the creation of video…or you can learn how to create awesome online videos yourself.
[youtube=http://www.youtube.com/watch?v=ECyEqQu1guc]
www.fourtenvisuals.com
Visit our Sites:
Fourten Visuals: http://www.fourtenvisuals.com
Fourten Video Production: http://www.fourtenvideoproduction.com
But is it really true…or…is it all just marketing hype?
Well, thankfully the web gives us something not readily available in more traditional marketing mediums, like radio, print and TV; the ability to track high-level statistics in real-time. And by looking at these statistics, we can easily tell what’s hype and what’s reality when it comes to online video.
Most of the available statistics come from the major players on the web….the large companies who place pre, mid and post roll ads in the videos many of us watch online. But are these statistics relevant to small business owners on the web? For the past 12 months I’ve tracked these statistics, comparing them against what’s being reported by small business owners.
And what I’ve found is this; viewing habits for online videos are the same across the board. It doesn’t matter if you’re Netflix running video ads on Yahoo’s homepage or a one-person business in Alaska; people all watch…and react to…videos in the same way.
I also uncovered some surprising facts about web video in the process. Facts that can give small business owners a decided advantage over their competition.
And the first fact is that YouTube is losing money. When most people think online video, they think YouTube. It’s become a household word. Even Mariah Carey sang about it. So how could this giant web presence, owned by an even bigger web presence (Google)…be losing money?
The answer is easy. Junk content. You see, the novelty of online video has already worn off. It’s no longer a shiny penny that hypnotizes us. If a web video doesn’t have quality production value and quality content (like just about every video on YouTube), people aren’t interested in watching it. That’s a critical lesson for small business owners…it tells us that just “any video” is not good enough anymore. You have to keep your eye on quality. It’s a lesson YouTube has learned the hard way…as advertisers now have little or no interest in spending their money with YouTube.
But when you add the “quality factor” to your videos, things start looking up considerably.
For instance, approximately 50% of people who watch a “quality” video will take whatever action that video asks them to do. It could be filing out a form, clicking on a link or simply reading the text below the video. For those of us with text-only web sites, we know that getting 50% of visitors to do anything…well, it’s nearly impossible.
It gets even better though.
You see, on average, 12% of people going to a site that uses video to market it’s products or services…will end up buying from that site. By comparison, the “normal conversion rate” for a text-only site hovers at around 1%.
So how is this huge jump in sales possible? Well, it’s because 65% of people watch online videos to completion (less than 10% will read a text-only site to completion). And the longer you can keep people glued to your sales message, the better your sales will be.
Speaking of keeping people glued, I was curious to see just how long people stay on a site with video vs. a text-only site. Here’s what I found. The average length of time, per visitor, spent on text-only sites is 60 seconds. And sites with video? It’s 6 minutes. Talk about being glued.
But wait…aren’t the majority of people watching videos online just teenagers trying to avoid homework? Nope. Actually, 65% of the people viewing videos online are between the ages of 35 and 64. And 67% of those earn a middle to high income. How many of those people are in your market?
Now, while the statistics clearly illustrate the benefits of using using video on your site, the question still remains…how exactly should you go about using it? And the answer to that question comes down to 3 proven techniques.
The first is the most obvious; you use video on your web site to market or promote your products or services. You use video to grab the viewers attention, state your benefits, build credibility and urge them to take action.
Problem is, a lot of small business owners think that their product or service can’t be promoted through video.
The truth is, it can. Let me give you some proof. We’ll use jigsaw puzzles as an example. How in the world would you create a video to market jigsaw puzzles? Well, Trish Barker in Hawaii figured out a way. In fact, she reports her sales immediately increased when she added video to her site. Trish’s big video secret? She featured major benefits that most people aren’t aware of with jigsaw puzzles. You can see Trish’s video at connectionspuzzles.com.
Another way online video can be used by a small business, is to create new products or supplement existing products. For instance, maybe you have a product that requires a lot of customer support…support that could be automated through the use of an online video. For example, a set of videos that customers could watch instead of phoning for help.
Or you could be like my sister. She spends her time performing live training with people. Over the course of a weekend, her and I made videos of her typical “live” training sessions. She now sells the videos online…and while they haven’t replaced her core business…they are helping to put her daughters through college. Not bad for a weekends worth of work.
But perhaps the most powerful way to leverage online video is through the “new media” approach. This is where you build a loyal audience by providing them with free, useful content on a regular basis. Video podcasts are the perfect example. With video podcasts, literally anyone, in any market, with no video experience, has the opportunity to grow a large, responsive following.
Cali Lewis is proof of this. About 2 years ago, Cali and her husband Neil decided to start a video podcast covering technology news. They had no experience…and really…no idea what they were doing. They just figured things out as they went along. Today, their little video podcast is a full-time business…with 300,000 people downloading their 5 minute shows daily. And as Cali would tell you, there’s no reason why anyone else can’t accomplish the same thing. By the way, you can see Cali’s web show at GeekBrief.TV.
The bottom line? Web video is not out of your reach…no matter where you’re at in terms of skills, knowledge, time or money. In fact, web video is still in it’s infancy and you haven’t “missed the boat”…at least not yet. But it is moving at an amazingly fast rate. And if there ever was the perfect time to get involved, that time is now.
You can always outsource the creation of video…or you can learn how to create awesome online videos yourself.
[youtube=http://www.youtube.com/watch?v=ECyEqQu1guc]
www.fourtenvisuals.com
Visit our Sites:
Fourten Visuals: http://www.fourtenvisuals.com
Fourten Video Production: http://www.fourtenvideoproduction.com
Tuesday, February 1, 2011
Video Production, Photography, Web Design, Graphics in San Diego California
To My Undersanding:
I have been all through the Google and Bing searches and really have not stumbled upon too many really awesome Video production companies in San Diego. If you search for them in Los Angeles, there is many that have the creative edge and make cutting edge video. One Lense Media in Los Angeles is one that is out of this world. But as for San Diego, the picking are slim.
In 2011, you must have Video of your company to compliment your web Presence. YOU MUST! I am sure whatever your industry, your competitors are using video to visually enhance their Website, Social Media, and Online Marketing. Along with that, you need photos to compliment this too and of coarse, a Dynamite Website. Most likely you want an Amazing Logo and Some graphics to go along with all of that to put the Cherry on Top.
But Where Do you find all of this? Where do you go?
Well...........there are a few options I DO NOT Recommend that most people do.
1. Go find a bunch of different companies that do all of this, hire each one of them for each need, and have headaches year round trying to keep track of it all.
2. Hire someone to Hire these companies and try to keep track of your budget for all of this, while keeping track of the person you hired to do the hiring.
OR!!!!!!!!...............
Find a Company that Has all of your Business Visual Needs. Are there any companies out there? What do they Provide? and is it affordable?
What you need to succeed:
1. A Good Website (And SEO for your website)
2. Product or Facility/Business Photography
3. Logos
4. Advertising print/Graphics
5. Business Cards
6. Apparel
7. and of Coarse Video for your company.
Where do you get all of this in 1 place, from 1 trusted company for a Good Price?
1. FourTen Visuals in Carlsbad
(literally the only company that provides all of this.)
Cutting Edge, Creative, amazing work! Below is the contact info, and website links. Visit them today, and save yourself a ton of headaches.
FourTen Visuals South
www.fourtenvisuals.com[youtube=http://www.youtube.com/watch?v=OtVzh6BQuCo]
Contact: Tim
760-529-6576
info@fourtenvisuals.com [contact-form] [contact-field label="Name" type="name" required="true" /] [contact-field label="Email" type="email" required="true" /] [contact-field label="Website" type="url" /] [contact-field label="Comment" type="textarea" required="true" /] [/contact-form]
Visit our Sites:
Fourten Visuals: http://www.fourtenvisuals.com
Fourten Video Production: http://www.fourtenvideoproduction.com
I have been all through the Google and Bing searches and really have not stumbled upon too many really awesome Video production companies in San Diego. If you search for them in Los Angeles, there is many that have the creative edge and make cutting edge video. One Lense Media in Los Angeles is one that is out of this world. But as for San Diego, the picking are slim.
In 2011, you must have Video of your company to compliment your web Presence. YOU MUST! I am sure whatever your industry, your competitors are using video to visually enhance their Website, Social Media, and Online Marketing. Along with that, you need photos to compliment this too and of coarse, a Dynamite Website. Most likely you want an Amazing Logo and Some graphics to go along with all of that to put the Cherry on Top.
But Where Do you find all of this? Where do you go?
Well...........there are a few options I DO NOT Recommend that most people do.
1. Go find a bunch of different companies that do all of this, hire each one of them for each need, and have headaches year round trying to keep track of it all.
2. Hire someone to Hire these companies and try to keep track of your budget for all of this, while keeping track of the person you hired to do the hiring.
OR!!!!!!!!...............
Find a Company that Has all of your Business Visual Needs. Are there any companies out there? What do they Provide? and is it affordable?
What you need to succeed:
1. A Good Website (And SEO for your website)
2. Product or Facility/Business Photography
3. Logos
4. Advertising print/Graphics
5. Business Cards
6. Apparel
7. and of Coarse Video for your company.
Where do you get all of this in 1 place, from 1 trusted company for a Good Price?
1. FourTen Visuals in Carlsbad
(literally the only company that provides all of this.)
Cutting Edge, Creative, amazing work! Below is the contact info, and website links. Visit them today, and save yourself a ton of headaches.
FourTen Visuals South
www.fourtenvisuals.com[youtube=http://www.youtube.com/watch?v=OtVzh6BQuCo]
Contact: Tim
760-529-6576
info@fourtenvisuals.com [contact-form] [contact-field label="Name" type="name" required="true" /] [contact-field label="Email" type="email" required="true" /] [contact-field label="Website" type="url" /] [contact-field label="Comment" type="textarea" required="true" /] [/contact-form]
Friday, January 28, 2011
Video Statistics: The Impact of Video on The Web 2011
The Following is Some amazing Statistics on Video Marketing and Why you need it. Once you realize that you do, then come see us online or call to get some Fresh, Cutting Edge video done for your company or business.
Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010).
Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
Frequent online shoppers value video more heavily than other shoppers. 46% of frequent online shoppers prefer shopping on sites with video, compared with 30% of infrequent online shoppers. (Internet Retailer, November 2010)
http://www.jamaicans.com
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
In tests merchants such as Archie McPhee experienced conversion rate increases averaging 30%, with a range from 12% to 115%. (Practical Ecommerce, November 2008)
According to Internet Retailer, Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)
Zappos reports a 6% to 30% increases in sales for products with video. (ReelSEO, December 2009)
Discovery Channel increased video streams 123% by properly implementing video sitemaps
20% of all males surveyed cited online video as a significant influence in recent purchases of jewelry and watches. (Ad-ology Media Influence on Consumer Choice survey, September 2008)
Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)
Implementation of video decreased returns by 27% for PFI Western. (Videocommerce.org, December 2009)
Simple video merchandising best practices can nearly double the impact of eCommerce video (Invodo research, February 2010)
Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Internet Retailer, February 2010)
With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)
Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)
Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)
Consumers Use and Trust Online Video
Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer, October 2010)
From July 2009 through July 2010, the number of US video viewers on retail sites grew 40%, outpacing 17% growth in the number of total US online video viewers. 96% of online shoppers also watch online video. (Comscore, August 2010)
Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)
A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)
Online Retailers are Implementing eCommerce Video
33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature. (eMarketer, March 2010)
Leading online retailers added video to their sites in 2009 to increase online sales. PetsUnited, the owner of 10 eCommerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video. (eMarketer, January 2009)
eCommerce video success can be clearly measured. Conversion rate, cart abandons, increased traffic and View Through Rate (VTR) are key to demonstrating success. (Practical Ecommerce, March 2010)
eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.” (eMarketer, January 2009)
Search engine optimization (SEO) and online video were the two top priorities for online retailers in 2009. Online shoppers who viewed video had a larger shopping ticket than those who viewed traditional rich media such as flash animations. (Internet Retailer, January 2009)
Visit our Sites:
Fourten Visuals: http://www.fourtenvisuals.com
Fourten Video Production: http://www.fourtenvideoproduction.com
Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010).
Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
Frequent online shoppers value video more heavily than other shoppers. 46% of frequent online shoppers prefer shopping on sites with video, compared with 30% of infrequent online shoppers. (Internet Retailer, November 2010)
http://www.jamaicans.com
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
In tests merchants such as Archie McPhee experienced conversion rate increases averaging 30%, with a range from 12% to 115%. (Practical Ecommerce, November 2008)
According to Internet Retailer, Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)
Zappos reports a 6% to 30% increases in sales for products with video. (ReelSEO, December 2009)
Discovery Channel increased video streams 123% by properly implementing video sitemaps
20% of all males surveyed cited online video as a significant influence in recent purchases of jewelry and watches. (Ad-ology Media Influence on Consumer Choice survey, September 2008)
Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)
Implementation of video decreased returns by 27% for PFI Western. (Videocommerce.org, December 2009)
Simple video merchandising best practices can nearly double the impact of eCommerce video (Invodo research, February 2010)
Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Internet Retailer, February 2010)
With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)
Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)
Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)
Consumers Use and Trust Online Video
Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer, October 2010)
From July 2009 through July 2010, the number of US video viewers on retail sites grew 40%, outpacing 17% growth in the number of total US online video viewers. 96% of online shoppers also watch online video. (Comscore, August 2010)
Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)
A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)
Online Retailers are Implementing eCommerce Video
33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature. (eMarketer, March 2010)
Leading online retailers added video to their sites in 2009 to increase online sales. PetsUnited, the owner of 10 eCommerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video. (eMarketer, January 2009)
eCommerce video success can be clearly measured. Conversion rate, cart abandons, increased traffic and View Through Rate (VTR) are key to demonstrating success. (Practical Ecommerce, March 2010)
eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.” (eMarketer, January 2009)
Search engine optimization (SEO) and online video were the two top priorities for online retailers in 2009. Online shoppers who viewed video had a larger shopping ticket than those who viewed traditional rich media such as flash animations. (Internet Retailer, January 2009)
Subscribe to:
Posts (Atom)