Making an Ad For Online Advertising Video-by Tim Kline Dec 2 2013 + I am a wiz when it comes to marketing
. Video editing..."MASTER". Graphics, animation and Cinematography....Just kill it! We all have our skills and things we are good at but as most regular people...we have no idea how to put an advertisment together for the internet or print. Unless you are trained, or went to school for graphic design, marketing or advertising... the programming you have to use is sofisticated enough to make you want to rip your hair out by the roots. No joke, I literally had 2 little bald spots for 6 weeks.
*Special Note*: Do NOT commit to starting this, unless you plan on spending at least 3-4 hours at least. If you don't have the time, hire someone really awesome to do it. Make sure this person or company has sample work, you can even get ideas from their samples to explain to them how you would like it to look.
Really good Graphic Designers are hard to find. Especially Graphic designers in L.A. and San Diego. Everyone claims to be one, but most are just people who can HA-Whip together something that looks decent, but does NOT have a big impact. If the Person or company offers you a really low price that sounds "TOO GOOD TO BE TRUE"...THEN IT IS. STAY AWAY FROM REALLY LOW PRICED DESIGN PEOPLE OR COMPANIES. YOU GET WHAT YOU PAY FOR IN THIS INDUSTRY, JUST LIKE VIDEO AND PHOTOGRAPHY.
= THE BEST SOLUTION: I use an
amazing graphic design company based out of L.A. and San Diego. The owner generally does all the work himself and he is not only amazing to work with, but really develops the ad to draw in new clients, business and leads. Wes is professional, hard working, trustworthy and his turn around time is amazing. I have been referred to his services dozens of times from different people all saying the same thing. I usually do NOT promote a single company, but in this case (after using various companies from L.A. and San Diego)...this graphic artist is by far (BY WAY FAR) the best and prices are awesome. Enough said.
Wes 1 Design co.Go to this website: http://www.wesonedesign.com (also does motion graphics, Flyers, Ads, Banners, Photography, photo editing, T-Shirt Logos, Logo design and development and even Videography and video editing. You can basically get everything you need for your company, business or personal use through 1 person. This is going to make your life so much easier. I promise you. IF YOU DECIDE TO DO IT YOURSELF...MOST IMPORTANT: MAKE SURE YOU HAVE A LOGO OR BRANDING OF YOUR COMPANY, BUSINESS OR PRODUCT. ARIAL OR COURIER FONT TEXT IS "NOT" A LOGO. IF YOU DO "NOT" HAVE ONE, GET ONE MADE. THE COMPANY ABOVE ALSO DOES AMAZING LOGOS FOR INEXPENSIVE. SAME APPLIES AS BEFORE...YOU GET WHAT YOU PAY FOR. AN INEXPENSIVE LOGO DESIGN IS GOING TO BE A CRUMMY LOGO. (MAKE SURE YOU GET THIS LOGO DELIVERED IN A Vector file format, so you can change the size anytime. THESE FILE FORMATS are best for VECTOR:
- .Ai
- .eps
- .psd
also get them in these file formats and make sure they are above 1920x1080 in size. (you can always size down the logo and not lose quality. But sizing up a logo in the formats below does not work without pix-elating. Pix-elating = Garbage Heap
- .jpg
- .jpeg
- .png (with a transparent (default) background)
- .giff
Most Solid companies will give you any format you want in any size. Its easy to do, and takes about 2 min per format and size. Do not let anyone charge you extra for this.
and again...IF YOU DECIDE TO DO IT YOURSELF1. There are some tutorials online on how to keep it simple and where to place your images, text and your color scheme. There are a lot of tutorials and most of them just opinions. Everyone is different when it comes to these elements. I personally learned how to use adobe photo shop and illustrator to do mine, but it took a good deal of time. There is an alternative. If you know how to use Microsoft Word pretty decent, you can add in elements like Photos, Borders and specialized/customized text and text effects. Even the program has basic tutorials on how to build an ad. Just go to microsoft.com and go into the microsoft word tutorial section. Search ad building and there are a bunch of great videos on this alone. That is if you want to use this easy approach.
TUTORIAL FOR MICROSOFT WORD AD/FLYER BUILDING: http://www.youtube.com/watch?v=Yc6XehtnMRo2. For anyone else that really wants to wow your demographic. Use Adobe Photoshop or Illustrator. Photoshop is a generally easier program to learn and the basic interface is very user friendly. Keep in mind, its all about the "LAYERS" MAKE COPIES OF YOUR LAYERS. There is a little "eyeball" next to each layer that you can click on an off at anytime to show and hide the layer. Does not get any easier then that.
Photoshop Ad/Flyer building Tutorial:http://www.youtube.com/watch?v=hQV_ub-llMk
Things to stay away from:1. TOO MUCH TEXT: (take it easy, and use as less text as possible. generally you just want your website, phone number, address, and a small bit about what you do or who you are)
2. 3D or 4D text. (this looks good in theory and on the program, but when you print it or post it, most print and websites do not encode it the same, and turns out looking like a pile of swamp moose hooves!) ...keep the text simple, clean and readable. READABLE....being the keyword.
3. USING TO MANY PHOTOS: (although the idea of a photo collage works in your home, and can be inspiring and decorative, it is not in the advertising business and really hard to achieve a good look this way. Pick a couple solid photos that represent your company, or even just 1. Keep the photos Clean, HIGH RESOLUTION, and vibrant. Black and white ads are also hard to balance, but if your company reps a black and white theme, then by all means...use it.
4. Using Large Borders: (if you use a border, save yourself the amatureish look and have a nice thin black or white boarder. Colors look as though a 3 year old made the ad. Unless of coarse it is necessary and fits the theme or branding of your company.) This is an Ad i just created, clean and simple for
Craigslist and
Backpage.com -
Although we try to drive organic traffic to
Video Production San Diego and V
ideo Production services San Diego Keywords, we also get a lot of traffic from Craigslist and Back page. A great way to get people to notice your advertisement is to create a Photo Ad. Keep it clean, simple and just the information they need. They can read about your company on the Website, and trust me, if they like the photo, they will click through to your website.
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