Video Marketing Facts

With these statistics can you afford not to advertise online with video?

“With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year. That’s 155.2 million people, and we’re just talking the US! Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 9 billion online videos just in the month of July.”
Source: TubeMOGUL, Oct. 2007
“U.S. Internet users viewed a record 14.3 billion online videos during [December], representing an increase of 13 percent versus the previous month.”
“Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December [2008].”
“78.5 percent of the total U.S. Internet audience viewed online video.”
“Search query volume on the five core search engines increased 21 percent in 2008 from the previous year.”
“Online video viewing accounted for 12.5 percent of Americans’ total time spent on the Internet in November 2008, up from 8.5 percent the previous year.”
“U.S. Internet users viewed a total of 4.5 trillion display ads during the past twelve months, with the average person viewing more than 2,000 ads per month.”
Source: comScore, Feb. 2008
“80% of web users have watched a video ad online, 52% took action after viewing the ad. 15% visited the store and 12% made a purchase”
Source: Yellow Pages
“97% of Internet users in the US use the internet to shop”
Source: NPD Group
Online Video Influences The Purchase Decision

“Consumers are using online video ads to help make purchasing decisions.”
Source: Yellow Pages
“81% of internet users look for information online about a service or product they are thinking of buying.”
“89% of internet users use an online search engine to help find information on the Web.”
Source: Princeton Survey Research Associates Intl.
“82% of people searching online follow up with in-store visits, phone calls, emails and purchases”
Source: comScore Networks and TMP Directional Marketing
Google Bigger Than Yellow Pages?

“Google provides more local searches than all Yellow Pages Websites combined.”
Source:
“54% of Americans have substituted the Internet for the phone book.”
Source: The Kelsey Group
“9.9 billion online searches are performed monthly.”
Source: comScore Networks
“Almost half of all internet users now use search engines on a typical day.”